Fresh purple yam

Purple, all the way through.

Fresh ube. The yam behind the flavor, sold whole by the pound and shipped to your door.

Sold out, restockingSee specs
Whole purple yams, one cut to show the violet flesh

The real thing is hard to find.

Most ube in the US arrives as extract, powder, or frozen halaya. The fresh tuber rarely makes it past the specialty markets of a few cities.

We ship the whole yam. Dense, starchy, naturally sweet, and the deep violet that no food coloring gets right.

Ubetto is the simplest way to buy fresh purple yam online in the US: pick a weight, pay as a guest, and a box arrives at your door.

Whole tubers

Uncut, unpeeled, skin on. Cook it the way you would any yam, then see the color.

Sold by weight

From 2 to 20 lb per order, in 1 lb steps. Pay for what you get.

A plush purple yam in a beanie and headphones, reclining in an airplane seat with a laptop and a coffee

Shipped to you

2–5 business days by ground, continental US. One flat rate per 5 lb box.

Specs

Product
Dioscorea alata, purple yam (ube)
Also called
Ube root, purple yam tuber, water yam
Form
Whole, fresh, skin on
Price
$7.00 per lb
Unit
1 lb
Order range
2–20 lb
Flesh
Deep violet, starchy, mildly sweet
Storage
Cool, dark, dry. Do not refrigerate raw.
Shipping
$15.00 per 5 lb box, continental US, 2–5 business days
Origin
Sourced from US Asian-grocery produce supply. Grower not yet confirmed.

What people make with it.

  • Halaya (ube jam)
  • Ube ice cream
  • Pandesal and ensaymada
  • Roasted, plain, with butter

Questions

Where can I buy fresh purple yam in the US?
Here. Ubetto sells whole fresh ube root by the pound and ships to any address in the continental US. Fresh tubers are otherwise limited to a handful of Filipino and Asian groceries in large cities.
Is ube the same as purple sweet potato?
No. Ube is a true yam, Dioscorea alata, with rough brown skin and deep violet flesh. Purple sweet potatoes (Okinawan, Stokes) are a different plant with smoother skin and a lighter, drier flesh. Ube halaya, ube ice cream, and ube pandesal are made from the yam.
How much does it cost?
$7.00 per pound, in orders of 2 to 20 lb, plus $15.00 shipping for every 5 lb box.
How is it shipped?
By ground, 2–5 business days, continental US only. We ship Monday through Wednesday so boxes do not sit over a weekend.
How do I store fresh ube?
Like any yam: cool, dark, and dry, not the refrigerator. Whole tubers keep for a few weeks. Once cut, wrap and refrigerate, and use within a few days.
How do I cook it?
Peel, cube, and boil or steam until fork-tender, about 20 minutes, then mash for halaya or fold into dough and batter. Roasted whole with butter is the simplest way to taste it.

Price

$7.00

per lb · $15.00 shipping per 5 lb box, continental US

Sold out, restocking

Out of stock while we line up the next batch. Email yazdanmahmed@gmail.com to hear when orders reopen.